Back to blogs

Introducing DigBI's AI-Powered Interactive Personas

Jonathan Gross

Founder • DIGBI

2162 views
talk with your personas
Static Personas are Out, Dynamic Conversations are In

With 5.44 billion people online and customer behaviors evolving faster than ever, traditional buyer personas struggle to stay relevant. DigBI’s new AI-powered interactive personas transform static profiles into real-time, chat-enabled tools that adapt and deliver deep, actionable insights instantly.

Why Chat with Your Personas?
  • Real-Time Adaptation: Automatically updated personas evolve continuously with fresh data.
  • Deeper Insights: Go beyond surface-level demographics to explore real behaviors, preferences, and pain points.
  • Immediate Results: Improve product research, UI/UX testing, and journey mapping through interactive conversations.

Companies adopting interactive personas see measurable success. Harney & Sons achieved a 250% conversion rate boost, and Fresh Roasted Coffee saw revenues rise by 15%.

Use Cases for Product Managers:
  • Research & Discovery: Uncover hidden customer insights and identify pain points effortlessly.
  • UI/UX Testing: Test design assumptions with realistic, instant persona feedback.
  • Journey Mapping: Understand and optimize the full customer journey through interactive conversations.
Getting Started with Interactive Personas:
  1. Aggregate Data: Collect insights from reviews, CRM, social media, and product usage data.
  2. Define Objectives: Clarify chat goals—identify pain points, validate new features, or optimize journeys.
  3. Select Tools: Choose AI tools that seamlessly integrate, scale, and analyze data dynamically.
  4. Craft Prompts: Write concise, targeted conversation prompts for actionable insights.
Quick Comparison: Traditional vs. DigBI’s Interactive Personas
Feature Traditional Personas DigBI Interactive Personas
Updates Manual Automatic, real-time
Insight Depth Demographics Behavioral, psychographic insights
Bias Subjective, prone to biases Objective, data-driven
Research Time Time-consuming Instantaneous
Interaction Static Dynamic, conversational

Embracing DigBI’s interactive persona chats isn’t just about adopting new technology—it’s about gaining a competitive edge, personalizing customer experiences, and staying ahead in a fast-moving market.

Experience the Next Generation of Personas

Discover how DigBI’s interactive personas can revolutionize your approach to product management, customer engagement, and market understanding.

Say goodbye to static profiles.  sign up for a free trial to start chatting with your personas now!

Article Tags

persona product research

Share this Article

More Articles You Might Like

Latest Post

The Zettabyte Era Paradox: When More Data Means Less Clarity

As we generate 149 zettabytes of data annually, businesses face a critical paradox: infinite information but finite insight. While data volumes explode exponentially, the real competitive advantage belongs to companies that can transform overwhelming information streams into clear, actionable intelligence for strategic decision-making.

Sep 25, 2025 129 views
learn from your competitors events
Most Popular

Gaining a Competitive Edge: The Value of Attending Industry Conferences

Discover the secrets to gaining a competitive edge in the post-COVID era of business. As in-person events make a comeback, industry conferences have become vital platforms for networking and innovation. In our latest blog post, we'll show you how to harness the power of these conferences to stay ahead of the competition. Learn how to engage with Key Opinion Leaders, analyze your competitors' strategies, decode booth staffing choices, profile booth visitors, and evaluate speaking engagements. Don't miss this opportunity to supercharge your business strategies and thrive in an ever-evolving market.

Feb 01, 2024 5846 views
Hidden Gem

The 181 Zettabyte Problem: Why Your Intelligence Strategy Is Already Outdated

By 2025, we'll have 181 zettabytes of global data. Your last competitive intelligence report? Three weeks old. Might as well be three years. While you're running quarterly strategy cycles, your competitors are making daily moves. Here's the uncomfortable truth about why your intelligence strategy is broken - and what's happening to companies that figure this out versus those that don't.

Oct 23, 2025 50 views