Competitive signals, triaged
The signals that matter.
None of the noise.
DigBI watches every pricing page, funding round, hire, and release across your market — and escalates only the handful that should change your plan this week.
Signal feeds trusted by strategy teams at
We used to learn about competitor pricing changes from our own reps on lost-deal calls. Now we hear it from DigBI 72 hours earlier.
Our Living SWOT updates itself every morning. Board decks used to take a week — now they're yesterday's view.
Three signals last quarter that changed how we positioned against our top two competitors. One paid for the year.
Signal coverage
1,400 sources.
One inbox.
Pricing page diffs. Job requisitions. 10-Ks and S-1s. G2 and Reddit threads. Podcast transcripts and earnings calls. DigBI ingests the raw material of competitive intelligence — then filters it against your strategic context so only the meaningful moves reach you.
Web
- Pricing pages
- Product pages
- Changelogs
- Blog & press
People
- Job requisitions
- LinkedIn moves
- Layoff trackers
Financial
- 10-K, 10-Q, S-1
- Earnings calls
- Funding rounds
Voice
- G2, Capterra, TrustRadius
- Reddit, Slack, Discord
- Podcast transcripts
Classes of signal
Six kinds of move
worth knowing about.
They changed the price.
Page-level diffs on every public pricing table. Tier renames, discount removals, new usage-based lines — caught the day they ship.
Pricing signals →They shipped something.
Release notes, changelogs, demo videos, and support docs — parsed into a feature-level view of what moved and what it means for your roadmap.
Product signals →They hired someone who matters.
VPs, heads of category, GTM leaders. Every material hire tagged to the team and thesis it signals.
People signals →They raised, spent, or cut.
Rounds, layoffs, office moves, earnings commentary — the money trail that tells you where a competitor is actually placing bets.
Funding signals →They moved their story.
Homepage hero changes, new category claims, messaging pivots. You'll see the narrative shift before it shows up in a buyer's objection.
Positioning signals →Their customers said something.
Reviews, communities, transcripts, support threads. The themes that will show up in your next QBR, surfaced now.
Voice signals →How DigBI works
Public sources. AI classification.
Human review on the edge cases.
No account scraping. No sketchy data brokers. Just the open web, parsed at scale by models that know your category — and reviewed by an analyst when a signal lands in the gray zone.
Crawlers pull every public page, every hour.
Pricing pages, changelogs, job boards, SEC filings, earnings transcripts, review sites, podcast feeds. 1,400+ sources, ~4-minute refresh cycle.
LLMs tag every change by type and company.
Retrieval-augmented models extract the who, what, and which-signal-class — then attach the diff, source, and timestamp.
A ranking engine weighs each signal against your strategy.
Your ICP, positioning, and threat tiers feed the impact score. 92% of alerts clear a relevance threshold before they reach you.
Digest in your inbox. Updates to your Living SWOT.
Email, Slack, or CRM — whichever fits your team's workflow. Every signal traceable back to its source with one click.
Public sources only · Human-in-the-loop QA on boundary signals
Delivered where your team already works
No new dashboard to open. No new tab to forget.
The cost of not knowing
Every week you wait,
another signal goes unseen.
The moves that change deals are always obvious in hindsight. The question is how many cycles you've already lost finding out late.
From signal to strategy
Every signal,
placed on the quadrant.
The moment a signal is ingested, DigBI classifies it and updates your Living SWOT — so your strategic picture is never more than minutes out of date. No more quarterly decks that are stale the day they ship.
vs. the alternatives
Not a replacement for Google Alerts.
A replacement for reading them.
Most CI tools find signals. Alert services forward them. DigBI grades them against your strategy and tells you which three matter this week.
Pricing
Priced for strategy teams,
not research firms.
Up to 10 competitors. Daily digest. One seat.
25 competitors. Living SWOT. Up to 5 seats. Slack + email delivery.
Unlimited competitors, custom sources, SSO, procurement support.
All plans include a 14-day evaluation. No CI analyst required to get value.